Simon Barratt

Corporate Blogging

I am interested in knowing, if anyone out there is aware if their company uses blogs to support their businesses.

If you are, what is being blogged about and to whom?  Do you use it purely as a means of communicating to your customers?  Or use it as a means of gauging interest in a new product?

Is blogging just something that a few of your companies employees have chosen to do, or does it form a part of you official business plans?

Do you have a blogging strategy (not just blogging guidelines) for your corporation?  Covering things like: "How to promote your blog", "Actively engaging with the blogosphere", "How to promote an online profile", "Creating a credible reputation" and "Managing blog spam" or anything else?

I would love to know what others are thinking about/doing in this area, and would appreciate any comments or any experiences you may have had.

Thanks.